B2B Lead Generation Success with Meta Ads

A B2B SaaS company needed to scale their lead generation efforts and improve lead quality while maintaining cost efficiency across Meta platforms. They were generating only 85 leads per month at $125 per lead, with a lead quality score of just 45%. Their sales team was struggling with unqualified prospects.

Developed a multi-funnel approach using Facebook and LinkedIn ads, created compelling lead magnets including whitepapers and case studies, implemented advanced audience targeting using lookalike audiences and custom audiences, and optimized the entire lead nurturing process with automated email sequences.